GE Capital Retail Bank Renews Both NHFA and WHFA Consumer Financing Programs

Thursday, January 24, 2013 8:08 am EST



GE Capital Retail Bank today announced a multi-year extension of their relationship with the National Home Furnishings Association (NHFA) andWestern Home Furnishings Association (WHFA) to provide a consumer credit card program through their member retailers GE Capital Retail Bank provides financial solutions to retailers to help grow their customer sales and will continue to service the account and manage the credit program, which began in 2010 and 2009 respectively.

"GE Capital shares our commitment to helping home furnishing retailers build their business and we are pleased to continue working with them as a valuable resource for our members and their customers," said Sharron Bradley, executive director for WHFA. "They bring unmatched capabilities in providing flexible in-store financing, insights and proven program tools that support the business growth of our members."

"We are pleased to continue our relationship with GE Capital," Steve DeHaan, executive vice president for NHFA. "Financing plays a key role in building business and increasing customer loyalty, and GE Capital provides the expertise and financing solutions our association members need and want."

The private label consumer credit card program provides special benefits and pricing to NHFA and WHFA member retailers with the ability to offer their consumers extended terms and special financing promotions* when making purchases.

"Our research shows that financing is an important factor in a consumer's choice of a home furnishings retailer," said Jim Seger, general manager, Home Furnishings, GE Capital's Retail Finance business. "We're pleased to work with the NHFA and WHFA and their members to provide the financing solutions that help them be more competitive and satisfy the needs of their customers."

For more than 75 years, GE Capital has helped major retailers and more than 200,000 small- and mid-sized businesses throughout the United States build consumer financing programs that support business growth and customer satisfaction. GE Capital is a leading provider of consumer credit in the Home Furnishings industry for more than 60 years. The company supports its clients with proprietary online technology such as Business Center, which includes service, marketing and sales tools, as well as Learning Center, providing businesses with access to comprehensive training for their teams on financing for consumers.

*Subject to credit approval and availability

Note to Editors: Visit GE Capital at the WHFA Retailer Resource Center while at LasVegas Market in Building C, Fourth floor.

About NHFA

National Home Furnishings Association (NHFA) is the nation's largest organization devoted specifically to the needs and interests of home furnishings retailers. NHFA's membership comprises 1,550 corporate entities, representing 9,000 stores in all 50 states and several foreign countries. NHFA's mission and vision encompass the association's commitment to helping home furnishings retailers operate highly profitable businesses that provide an exceptional level of service to the consumers who buy their furniture. NHFA is the retail furniture dealer's voice in our nation's capital. For more information, visit

About WHFA

More than 65 years ago, furniture retailers formed the Western Home Furnishings Association to save time and money. They negotiated competitive programs, developed valuable education and found ways to join together and share stores, all to help them grow professionally and thrive financially. Today WHFA is still the association for retailers and by retailers, and is committed to being the industry advocate of the home furnishings retailer.

With a growing membership base of nearly 1,000 home furnishings retailers, representing more than 2,400 stores across 12 western states, WHFA is dedicated to providing services and opportunities for industry networking to help members through support groups, communities of practice, and the opportunity to create and sustain long-term relationships. For more information, visit

About GE Capital's Retail Finance business

GE Capital's Retail Finance business is among the country's most successful retail lenders, with more than 75 years of experience in consumer financing. The business, with its lending entity GE Capital Retail Bank, provides customized credit programs to retailers and consumers in the United States and Canada that help drive sales. This includes private label and bankcard credit programs to major national, regional and independent retailers in the U.S., as well as private label credit programs, promotional and installment lending, bankcards and financial services for consumers through dealers; contractors; manufacturers; healthcare practices; and service providers across nearly 20 industries. We are not just bankers; we help clients build better businesses. More information can be found at and

GE Capital is one of the world's largest providers of credit. For over one million businesses, large and small, GE Capital provides financing to purchase, lease and distribute equipment, as well as capital for real estate and corporate acquisitions, refinancings and restructurings. For our 100+ million consumer customers, GE Capital offers credit cards, sales finance programs, home, car and personal loans and credit insurance. For more information, visit or follow company news via Twitter @GECapital.

GE (NYSE: GE) works on things that matter. The best people and the best technologies taking on the toughest challenges. Finding solutions in energy, health and home, transportation and finance. Building, powering, moving and curing the world. Not just imagining. Doing. GE works. For more information, visit the company's website at

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