We're constantly researching what's important to consumers and how businesses can put the right pieces in place to make sure their customers get what they want and need, whether it's through surveys, data analytics or other insights.

Read the latest research, white papers and other insights on consumer trends and business strategies

  • Social Media and Its Impact on Retail
  • 5 Emerging Technologies Impacting Retail
  • Harnessing AI to Transform the Customer Experience
  • Understanding Generation Z: An Overview
  • Understanding Generation Z: Shopping and Retail Habits
  • Understanding Generation Z: Outlook on Finances and Future
  • Retail Consumers Adopt New Technology
  • Harnessing Data and Technology
  • Synchrony and Loop Commerce - Unwrapping G-Commerce
  • The Synchrony Trend Spotter
  • 5 Steps to Creating a Strong Value Proposition
  • Defining Loyalty for Your Brand
  • A Working Forward Story: Malia
  • Sixth Annual Path to Major Purchases
  • Retail Apps: Why Consumers Download, Use, and Delete
  • The Path to a Healthier Community: Bryson City Bicycles
  • Machine Learning for Retailers
  • A Patchwork of Ambition at Country Stitches
  • The Future of Retail
  • The Synchrony Trend Spotter: Retail Trends to Watch
  • How to design the perfect retail customer experience
  • The Essential Guide to Technology in Retail
  • What your business should know about mobile wallets
  • Fifth Annual Major Purchase Consumer Study
  • Congratulations to the 'Working Forward Small Business Award' Winners!
  • The Diversity Card: How to Sponsor and Create Networks for Future Leaders
  • Retail Technology: A Snapshot for Retailers
  • Driving Shopper Engagement through Digital Technology
  • How Smaller Roles Can Get You to the C-Suite
  • How Mobile Wallets Can Make Your Life Easier
  • The Affluent Household: A Segment on the Rise
  • The Value of Consumer Financing
  • Brick and Mortar Reborn
  • The Synchrony Trendspotter
  • Why We Need to Balance the Digital vs. Human Touch
  • What Are You Working Forward To? The Changing Definition of Ambition
  • Time to Play the Woman Card in Financial Technology
  • Data Visualization: Translating data into actionable insights for retailers
  • A Day in the Life of a Smarter Shopper
  • A 10x Future Demands Change
  • A Split Screen: Online Information and a Human Touch
  • Driving Innovation with Your Teams
  • Turning a Passion for Travel into an Exciting Encore Career
  • Taming Big Data: Using the partnership of IT and Marketing Analytics to maximize marketing impact
  • Staying in the Fast Lane – Put a Little More 'T' in Your 'C' suite
  • Identifying Identity Theft Risks
  • The Makings of a 'Good' Purchase
  • Is Your Big Data Effort a Big Deal?
  • The Lines Between the Consumer Internet and IoT are Blurring Fast
  • Data Insights: Power to the Parents
  • Data Insights: Millennial Mall
  • Find Out How Mobile is Enhancing the Way People Shop
  • Beware of Holiday Email Scams
  • These 3 female executives are leading innovation in the retail industry
  • 5 Ways Mobile Can Help Brands Boost Customer Loyalty
    5 Ways Mobile Can Help Brands Boost Customer Loyalty
  • Shoppers' Little Helper: Mobile Tech
  • Much Love for Loyalty Programs
  • 5 Things to Know: Top Cybersecurity tips for this holiday season
  • More than Protecting Passwords: Advancements in Cyber Security
  • Customized Offers: Deeper Connections via Data
  • How beacons work and why they matter
  • In-Store Shopper Segmentation Study
  • Segmentation Strategies for Retailers
  • 5 Ways Technology is Revolutionizing the Way We Shop
  • The Retail Customer Experience
  • Balancing Multi-Generational Retail Strategies
  • Here's One Way Retailers Can Grow Customer Loyalty
  • Synchrony at CRMC 2018
  • Synchrony Financial has an Entire Lab Dedicated to Revolutionizing Mobile Shoppi
    Synchrony Financial has an Entire Lab Dedicated to Revolutionizing Mobile Shopping
  • Synchrony at Women in Retail Leadership Summit 2018
  • Synchrony at Shoptalk 2018
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