As consumers continue seeking convenience and instant gratification
through their mobile devices, retailers are thinking about new ways to
use technology, data and analytics to generate customer loyalty.
Synchrony Financial, a premier consumer financial services company with
more than 80 years of retail heritage, today released The Synchrony
Trend Spotter – The Latest in Retail and Consumer Marketing,
industry insights highlighting what today’s consumers value most and how
retailers can meet their needs.