We're constantly researching what's important to consumers and how businesses can put the right pieces in place to make sure their customers get what they want and need, whether it's through surveys, data analytics or other insights.

Read the latest research, white papers and other insights on consumer trends and business strategies

Machine Learning for Retailers
Back-to-School Forecast 2017
A Patchwork of Ambition at Country Stitches
The Future of Retail
The Synchrony Trend Spotter: Ten Retail Trends to Watch in 2017
How to design the perfect retail customer experience
The Essential Guide to Technology in Retail
What your business should know about mobile wallets
Fifth Annual Major Purchase Consumer Study
Congratulations to the 'Working Forward Small Business Award' Winners!
The Diversity Card: How to Sponsor and Create Networks for Future Leaders
Retail Technology: A Snapshot for Retailers
Driving Shopper Engagement through Digital Technology
How Smaller Roles Can Get You to the C-Suite
How Mobile Wallets Can Make Your Life Easier
The Affluent Household: A Segment on the Rise
The Value of Consumer Financing
Brick and Mortar Reborn
The Synchrony Trendspotter
Why We Need to Balance the Digital vs. Human Touch
What Are You Working Forward To? The Changing Definition of Ambition
Time to Play the Woman Card in Financial Technology
Data Visualization: Translating data into actionable insights for retailers
A Day in the Life of a Smarter Shopper
A 10x Future Demands Change
A Split Screen: Online Information and a Human Touch
Driving Innovation with Your Teams
Turning a Passion for Travel into an Exciting Encore Career
Taming Big Data: Using the partnership of IT and Marketing Analytics to maximize marketing impact
Staying in the Fast Lane – Put a Little More 'T' in Your 'C' suite
Identifying Identity Theft Risks
The Top 10 Retail Trends for 2016
Analytics Toolkit for Retailers
The Makings of a 'Good' Purchase
Is Your Big Data Effort a Big Deal?
The Lines Between the Consumer Internet and IoT are Blurring Fast
Data Insights: Power to the Parents
Data Insights: Millennial Mall
Find Out How Mobile is Enhancing the Way People Shop
Beware of Holiday Email Scams
These 3 female executives are leading innovation in the retail industry
5 Ways Mobile Can Help Brands Boost Customer Loyalty
5 Ways Mobile Can Help Brands Boost Customer Loyalty
Shoppers' Little Helper: Mobile Tech
Much Love for Loyalty Programs
5 Things to Know: Top Cybersecurity tips for this holiday season
More than Protecting Passwords: Advancements in Cyber Security
Fourth Annual Major Purchase Consumer Study
Customized Offers: Deeper Connections via Data
How beacons work and why they matter
Driving Shopper Engagement Through Digital Technology
In-Store Shopper Segmentation Study
Segmentation Strategies for Retailers
This Fall, In-Store Is Still In Fashion
5 Ways Technology is Revolutionizing the Way We Shop
The Retail Customer Experience
Balancing Multi-Generational Retail Strategies
Here's One Way Retailers Can Grow Customer Loyalty
Synchrony Financial has an Entire Lab Dedicated to Revolutionizing Mobile Shoppi
Synchrony Financial has an Entire Lab Dedicated to Revolutionizing Mobile Shopping

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