How beacons work and why they matter

Source: Business Insider

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Retailers are using technology in new ways to improve the shopping experience at their stores. One key component of this is beacons, which use a person's mobile device to customize the shopping experience. Find out more in this video in which Maya Mikhailov, cofounder and CMO of GPShopper, explains how beacons work and why they matter.


For additional insights from Synchrony Financial, click here.

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