5 Steps to Creating a Strong Value Proposition

 JANUARY 2018 | INSIGHTS

5 Steps to Creating
a Strong Value Proposition

 

 

Brand and industry research enable brands to:
     • Evaluate competitive landscape
     • Understand customer engagement and program performance
     • Gather internal input and define objectives

A guided ideation session empowers brands to:
     • Identify benefits options
     • Identify internal assets to leverage
     • Research potential enhancements

Financial cost/benefit assessment helps brands:
     • Evaluate and select value proposition concepts
     • Assess feasibility
     • Set goals and timelines
     • Develop positioning and marketing

Developing a go-to market strategy enables brands to:
     • Integrate across channels
     • Establish customer communication
     • Plan store engagements
     • Assess launch readiness or test and learn

Monitoring the outcome and ensuring success permits brands to:
     • Manage and assess performance
     • Address gaps and issues
     • Solicit customer feedback

 

 

For more insights from Synchrony Financial, click here.

This content is subject to change without notice and offered for informational use only. You are urged to consult with your individual business, financial, legal, tax and/or other advisors with respect to any information presented. Synchrony Financial and any of its affiliates (collectively, “Synchrony”) make no representations or warranties regarding this content and accept no liability for any loss or harm arising from the use of the information provided. Your receipt of this material constitutes your acceptance of these terms and conditions. Nothing contained herein shall be construed as legal advice or a legal opinion.

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